Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. In large part, it's the sum total of all interactions a customer has with your brand.
Customer experience (CX) strategy refers to the holistic perception of the experience of customers with your brand. The great customer experience is the end result of every touchpoint a customer has with your business starting from both awareness, evaluation, and post-purchase scenarios.
Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services.